Here�s a quick tip for anyone who wants to influence a meeting.

Rather than make your point as if you were telling a story; rather than developing your evidence slowly; rather than creating a compelling argument before revealing your idea, proposal or recommendation: try BLUF.

The first approach may work; but it equally runs the risk that some of your audience will turn off.� If I can�t see the relevance, I�ll stop listening.

And don�t forget the �primacy principle� which makes the first thing you hear more memorable.� Do you want them to remember the observation that started your train of thought?� Or do you want them to remember your idea?

That�s why BLUF works.� BLUF is an acronym, popular in the US military and in medical assessments.

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One Response to BLUF your way to Success
  1. […] to management in my first book, the Management Models Pocketbook.� I will also be writing about BLUF in my new book, Brilliant […]


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