The advance copies of Brilliant Influence arrived today, and they will soon (18 November) be in the shops. ï¿½You can pre-order it today from Amazon.
To celebrate, hereï¿½s a Halloween influencing tip.
Trick or Treat
Fear of consequences is a powerful persuader, but rarely ethical outside the world of innocent childish pranks.ï¿½ But how does trick or treat really work in most friendly neighbourhoods?ï¿½ There are three reasons why we always have sweets in on 31 October, ready to feed the tills of the local dental practice:
- Social Pressure
We do what society expects of us, so if you can set up an expectation of what is ï¿½rightï¿½ to do, then you can expect a fair level of compliance
- We like cute
Human beings are predisposed to like children, especially when they are looking their cutest.ï¿½ If you can make yourself likeable (and cute may or may not be your best strategy), then you can achieve more compliance
- We respect the effort
When children make an effort to dress up and come to your door, then we respect that and give them their just reward.ï¿½ If you can show appropriate contribution, effort, or commitment, then people will want to pay you back.