You will rarely have the opportunity to make a case for something that is so self-evidently right, that nobody could doubt it.ï¿½ We donï¿½t need to make the case for these things.ï¿½ Usually, inï¿½ the real world, there are counter-arguments.
And when there are, your best bet is to tackle them up front.ï¿½ If what you do is ignore them, the belief that you are wrong will only be strengthened as I hear your case and recognise a flaw.ï¿½ I will now be discounting the value of what you are saying.
So, instead, acknowledge the weakness immediately:
ï¿½ï¿½ At this point some people will be thinkingï¿½
let me tackle that straight away.ï¿½
When you have done that, you can move on to the next positive argument in support of your case, having neutralised the opposition.ï¿½ The people who were thinking youï¿½d got it wrong can now pay full attention to you, rather than mentally prepare their counter-argument.
Handling objections up front as part of your case will strengthen your argument.