Sixteen years ago, my friend and colleague, Judith, pointed out to me that:
ï¿½women notice shoesï¿½.
Sweeping Generalisation Alert
I about to talk in generalisations here, so there are exceptions, of course.ï¿½ I am also talking about British culture, as I know the details of no other ï¿½ although I suspect that similar cultures, like North America, will be similar in this sense too.
To many men, shoes are shoes.
We wear shoes that look good and are comfortable; then we forget them.
To women, shoes tell a story
ï¿½ about personality, attitude and status.
Sweep away the Generalisations
Whether or not the generalisations hold, we all do notice details ï¿½ although we may not notice them at a conscious level.ï¿½ At the unconscious level, shiny, well-cared-for shoes, immaculate grooming and carefully-chosen accessories tell us a lot about the person in front of us.ï¿½ When you take care of the details, it says more to people than ï¿½you care about the detailsï¿½.ï¿½ It also says ï¿½you have the time to careï¿½ and this implies status.ï¿½ Throughout history, only the richest and most influential people were able to invest in the unnecessary details and we carry that prejudice with us today.
Increase your influence with a little attention to detail.
Roll forward sixteen years
I was reminded of this by another friend and colleague, Angela Marshall.ï¿½ Angela and I are in the early stages of planning an event for the autumn, called ï¿½How to make a Stronger Impact when Presenting and Sellingï¿½.ï¿½ I will be speaking about business influence and persuasion, sharing seven secrets with our audience.ï¿½ Angela will then show them how to maximise their impact be choosing an appearance that confers instant credibility, whilst working with their true personality.