How to Speak so People Listen is filled with specific concepts and models. To make a valuable resource for readers, and to introduce non-readers to some of the core concepts of the book, I have created a dictionary. As a bonus, this dictionary also contains additional terms and ideas that are not contained in How to Speak so People Listen. It is in 16 parts and has around 100 entries. If you like dictionaries -�take a look too at The Yes/No Dictionary based on my earlier book, The Yes/No Book.

Part 3: Words

If you are going to speak; the one thing you will undeniably need is words.


Argot (noun); A language and, particularly, a word-set used within a closed group: synonym: jargon.

Because (conjunction); Indicates that a reason follows, so satisfying our desire for meaning. See also why.

But (conjunction); Qualifying word, which signals that the statement that follows it has more validity than the one which preceded it. But can therefore be used to direct attention.

Power words (noun); Words that have a disproportionate impact on the listener, like why (qv) and because (qv).

Puny words (noun); Words that diminish the impact of what the speaker is saying, like ‘probably’, ‘perhaps’, or ‘I think’.

Silence (noun); Absence of words. Silence can have a profound effect upon a conversation, speech or presentation.

Why (adverb); Interrogative word calling for a meaning or reason. Speakers must answer this fundamental question or face significant resistance. See also because.

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