How to Speak so People Listen is filled with specific concepts and models. To make a valuable resource for readers, and to introduce non-readers to some of the core concepts of the book, I have created a dictionary. As a bonus, this dictionary also contains additional terms and ideas that are not contained in How to Speak so People Listen. It is in 16 parts and has around 100 entries. If you like dictionaries -�take a look too at The Yes/No Dictionary based on my earlier book, The Yes/No Book.

Part 9: Structure in Speaking

Beginning, middle, and end. The structure of speaking is always based on that backbone, but there are details.


 

Attention Grabber (noun); A mechanism to seize the attention of your audience, as you start to speak. There is a list of attention grabbers in the Speaker’s Checklist on page 51 of How to Speak so People Listen and you can download a copy from the resources tab�of the Speak so People Listen page.

Central Idea (noun); The core, the beating heart, the very purpose of what you are going to say.

Closer (noun); A structured approach to closing a speech, talk or presentation. There is a list of closers in the Speaker’s Checklist on page 202 of How to Speak so People Listen and you can download a copy from the resources tab�of the Speak so People Listen page.

Opener (noun); A structured approach to opening a speech, talk or presentation. See also attention grabber. There is a list of openers in the Speaker’s Checklist on page 194 of How to Speak so People Listen and you can download a copy from the resources tab�of the Speak so People Listen page.

Rhetoric (noun); The craft of speaking compellingly and persuasively.

Story (noun); A true or fictional account of an event -�or a series of events – recounted in a compelling way. A story will often contain characters about whose progress -�sometimes called their story arc�- we care.

Structured Response Framework (noun); A framework that allows a speaker to make a point in a clear and compelling manner. There is a list of structured response frameworks in the Speaker’s Checklist on page 65 of How to Speak so People Listen.

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