Compelling, Persuasive and Powerful

Grab their attention and get your message heard

Mike Clayton

“Great communication is at the heart of all business; Mike's approach makes this accessible to everyone.”

Mike Ames
founder of Flair Business Growth Cosultancy


1. Thinking about Speaking

  • The Power of Speech
  • Barriers to Communication
  • Making Speaking Work

2. Getting Started

  • Levels of Listening
  • The Structure of How to Speak so People Listen

Part 1: The Four Steps

3. Get Something to Say

  • You need to have something to say
  • Be Interested
  • Meet People
  • Be Well-informed
  • Shape your Point of View

4. Get Attention

  • Make an Entry
  • Have Presence
  • Hook your Audience
  • Hold Your Audience

5. Get Your Message Across

  • Compelling, Persuasive and Powerful
  • Compelling: How to create a compelling and engaging structure
  • Persuasive: The Three Secrets of a Persuasive Argument
  • Powerful: The Impact of Words

6. Get Results

  • Influence and Beyond
  • Respect
  • Psychology
  • Persuasion
  • Memory

Part 2: The Four Situations

7. Focus on Conversations

  • The Art of Conversation
  • Basic Conversational Skills
  • Telephone Conversations
  • Speaking with Little Purpose
  • Speaking with Real Purpose

8. Focus on Complicated Conversations

  • Creating Complications
  • The Tools for a Complicated conversation
  • How to manage a Complicated Conversation
  • Bad News
  • Tough Messages
  • Arguing
  • Breakdowns
  • Conflict

9. Focus on Meetings

  • Meetings are Important
  • Chairing
  • Participating
  • Networking
  • Selling
  • Being Believed

10. Focus on Public Speaking

  • The Five Parts of Speaking
  • Style
  • Memory
  • Delivery
  • Preparation
  • Speaking
  • Handling Questions and Challenges

Closing Words

Rafa
Amazon Review *****

"I got recommended that book through Chartered Management Institute and I am glad that I put my hand on ...
This is position that is giving insight in to how to speak...
Get it and master your speech..."

Gemma
Amazon Review *****

"I am particularly impressed with 3 key things about the book. First, the simple message resonates with the simplicity and directness of the book's title and it encapsulates a very basic human need - to be listened to. Second, I find the layout to be particularly easy and memorable especially with the use of the visuals and 3rd the bite size actionable insights/tips makes this book my favourite 'go to' reference material."

J J Dove
Amazon Review *****

"Very well written. Engaging. Great practical tips that are easy to use in any situation. I would highly recommend it."

How to Speak so People Listen is filled with valuable resources; in particular, there are over 20 Speaker’s Checklists.

I have prepared ten items for you to download and put into your briefcase or onto your mobile device.  These are free pdf files and all I ask is that you respect my copyright and, if you copy them to a friend or colleague, that you tell them where you got them from and how good the book is (your honest opinion, please!)

I have also made a series of videos to accompany the book.
You can see my One Minute How to Speak so People Listen Tips here.

For a summary of some of the key ideas, take a look at the How to Speak so People Listen infographic on the next tab.

Chapter 3: Get Something to Say

My One Minute Tip Video: “Be Interesting”

Chapter 4: Get Attention

Speaker’s Checklist – Attention Grabbers

My One Minute tip Video: “Grab Attention”

My One Minute tip Video: “Hold Attention”

See Amy Cuddy’s TED video “Your Body Language Shapes Who You Are” below

Chapter 5: Get your Message Across

Speaker’s Checklist – Story Plots

Speaker’s Checklist – Power Words

A Poster, summarising the meanings of Compelling, Persuasive and Powerful

My One Minute tip Video: “Compelling, Powerful and Persuasive”

See Creativity Works’ marvelous video “Busting the Mehrabian Myth” below.

Chapter 6: Get Results

My One Minute tip Video: “What’s in it for Me?”

Chapter 7: Focus on Conversations

Speaker’s Checklist – Conversation Starters

Speaker’s Checklist – Telephone Tips

My One Minute tip Video: “Listening”

Chapter 9: Focus on Meetings

Agenda for Results

Chapter 10: Focus on Public Speaking

Speaker’s Checklist – What to Pack

Speaker’s Checklist – Checks to make on Arrival

Speaker’s Checklist – Openers

Speaker’s Checklist – Closers

Newsletter Tip-sheets

I email out free newsletter tip-sheets about 16 times a year. Click here to subscribe to my Thoughtscape newsletter.

Take a look at the archive of previous newsletters, including many on the theme of speaking so people listen.

Pinterest

Fascinating snippets on my How to Speak so People Listen Pinterest Board

Amy Cuddy on Power Poses: Your Body Language Shapes Who You Are

See Amy Cuddy on Power Poses on the TED Website

Busting The Mehrabian Myth

See Busting The Mehrabian Myth on YouTube

How to Speak so People Listen: Infographic Number 1

Six One Minute Tips, for
How to Speak so People Listen

My One Minute Tip Video: “Be Interesting”

My One Minute tip Video: “Grab Attention”

My One Minute tip Video: “Hold Attention”

My One Minute tip Video: “Compelling, Powerful and Persuasive”

My One Minute tip Video: “What’s in it for Me?”

My One Minute tip Video: “Listening”

Smart to Wise - influence gives you a strong start to the seventh pillar; what about 1 to 6?

Smart to Wise
The Seven Pillars for True Success

 

Brilliant Influence - influence is a key skill in handling resistanceBrilliant Influence
What the Most Influential People Know, Do and Say

 

The Handling Resistance Pocketbook - handling resistance effectively is a specific aspect of influenceHandling Resistance Pocketbook

The Management Models Pocketbook - another book in the series, includes models of communication and Transactional Analysis

Management Models Pocketbook
includes Transactional Analysis and the NLP model of communication

Sign up for your Free
Wisdom eBook Bundle

Smart to Wise: 3 Wisdom eBooks

Get your three
short eBooks
as soon as you
sign up.

  • Emotional Wisdom
  • The Wisdom of Leadership
  • Learning Wisdom

Sign-up today for free and also get regular:

  •  Business-focused personal effectiveness tips
  • ​Average reading time: 3-4 minutes
  • Average impact: huge
  • Free opt-in : easy opt out

What great tips will you be missing if you don't sign-up?

Plus... Get a special free gift that you'll love.

Sign up now to get your free eBooks

x
%d bloggers like this: