There is plenty to argue about in tonight’s episode and it would be easy to find clear and simple business lessons, whichever team had one, that would account for their victory and the other team’s loss. But I don’t think that was what today’s episode really taught us. Instead, I think the message is darker; perhaps the darkest yet, since I have been commenting on The Apprentice. The task was simple: to buy second hand goods and to sell them...
Read MoreTwo Roads Diverged… Once again, the cause of the losing team’s failure is absolutely clear … and once again, the same problem plagued both teams … and also, once again, Lord Sugar’s opening remarks presaged the key problem: it’s almost as if he knows what he’s talking about. Fancy that! But the response within each team could not have been more different and that, as Robert Frost said, “made all the difference”. The Task The two teams had to design,...
Read MoreCreativity in The Apprentice
A lot of Apprentice tasks require a considerable degree of creativity. It has always been thus for as long as I have been watching, and the past two weeks of series eight have both put it at the heart of the tasks. I expect many more like this, because this series, like the last, is about finding a candidate with whom Lord Sugar can go into a business partnership. Tom, Helen, Jim … Starting a new business, especially for a...
Read MoreThe Apprentice 2012, Episode 2: First Commitment
For what it’s worth, I was distinctly underwhelmed by what I saw tonight. I’m finding it hard to see any glimmers of who might emerge from the ruins of 12 weeks of tasks as a worthy winner. For my money, only one person tonight even started to impress me, and they were a long way from having me convinced. Tonight’s episode saw Azhar Siddique step forward to lead the all male team, Phoenix, while at Sterling, two women put themselves...
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