Tag Archives: Melanie Dempsey

“Both” say researchers Melanie Dempsey (of Ryerson University) and Andrew Mitchell (of the University of Toronto). Their 2010 study* had three stages. Stage 1 They exposed experimental participants to hundreds of screen images.  Among the images were images linked to two invented brands of pen.  One brand was designed to be far superior to the other.  The images included 20 positive images connected to the inferior brand, and 20 negative images linked to the superior brand. Stage 2 Participants were...

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