Last night’s episode of the Apprentice focused our attention on one key point; and I hope you didn’t miss it. Sadly, the two teams did, in their different ways, miss the point. And the candidate who did so most spectacularly, paid the price. The task was to create an awareness-raising campaign to support the promotion of English Sparkling Wine. The teams had to do this principally by creating a website and a short video, and then pitch their campaigns to...
Read MoreThere is plenty to argue about in tonight’s episode and it would be easy to find clear and simple business lessons, whichever team had one, that would account for their victory and the other team’s loss. But I don’t think that was what today’s episode really taught us. Instead, I think the message is darker; perhaps the darkest yet, since I have been commenting on The Apprentice. The task was simple: to buy second hand goods and to sell them...
Read MoreYoung Apprentice 2011 – 8: The Final Showdown
So, after seven weeks, from twelve candidates, two remained: James McCullagh and Zara Brownless. Here we had two “chalk and cheese” candidates: the rough with the smooth, with different strengths to compliment their contrasting personal styles. The task was to create a brand new online video game, to create a viral video advert, and to pitch their games and videos to a large group of gaming professionals, from the very top tiers of the industry. As usual with the final,...
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