Tag Archives: Social Styles

This week’s task was dominated by the personalities of the two team leaders – selected by Lord Sugar, who clearly had a shrewd idea what would happen. Let’s however start with a few raw details about the task itself. The teams had to create a brand and a TV advert for an antiperspirant/deodorant targeted at the teenage market, and pitch it to a handful of advertising execs at leading agency, JWT. The teams were picked as: Atomic: Zara leading Hayley,...

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