Tag Archives: Sterling

In tonight�s Apprentice semi-final, Lord Sugar finally bowed to the inevitable.� And if it was inevitable, what can we possibly learn from it? The task was to create a range of �affordable luxury products�.� Excuse me, Lord Sugar� affordable to whom?� How much luxury?� On the face of it this is close to a tautology, […]

When will any of this year�s candidates show us something special?� For sure (to borrow a phrase from Stephen Brady), we have seen some good performances and some consistency.� We have also seen some of the usual appalling performances � but, I will grant you, fewer than usual.� But I have not detected any outstanding […]

Two Roads Diverged� Once again, the cause of the losing team�s failure is absolutely clear � and once again, the same problem plagued both teams � and also, once again, Lord Sugar�s opening remarks presaged the key problem: it�s almost as if he knows what he�s talking about. Fancy that! But the response within each […]