ï¿½People like people who are like themselvesï¿½
This is a pretty familiar saying and certainly one you can rely upon when trying to influence others.ï¿½ However, there is another version that is equally true, but less familiar.
ï¿½People like people who are like they want to beï¿½
The first version works on the ï¿½Iï¿½m gorgeous, fly meï¿½ principle.ï¿½ We are influenced by the people we like and we like people who are like us, because, being like us, they must be ï¿½okayï¿½.
The second version is a powerful influencer for a different reason.ï¿½ It works on the ï¿½your doctor would tell you toï¿½ principle.ï¿½ We are influenced by people who are like we want to be, because they are obviously a little ahead of us in whatever aspiration we have, and therefore have a measure of real credibility.ï¿½ And, of course, they clearly have got to where we want to be, so must have made a choice that is ï¿½okayï¿½.
Notice that, for some people, this will fail if the gap between them and the person trying to influence them is too great.ï¿½ ï¿½You may be where I want to be, but youï¿½re so far ahead of me that we clearly donï¿½t have anything in commonï¿½ they would think.ï¿½ There may even be some jealousy.