Rob BrownI was recently interviewed by�Rob Brown, for his terrific website�Professional Banking Academy.
This website is designed to help banking professionals increase their influence and win more business.
Rob already has an archive of interviews with great professionals and I was pleased to spend half an hour with him discussing the principles of influence.

The interview was slanted towards the banking sector, but all of the ideas are applicable in
all business and workplace contexts – and in life generally.
Rob has edited the interview into 25 minutes, in which we pack a great deal.



  • The�three critical areas where you need influence as a banking professional.
  • How influence will help you if you want to be seen as a serious prospect for�career advancement.
  • Exactly what influence is and what it isn’t, and how influence can�change the odds in your favour.
  • Why everyone in leadership and management needs�influencing skills to convince people.
  • Why influence is poorly understood and how�few people learn influencing skillsafter childhood.
  • The�power of how you look and what you say to influence others.
  • Why everyone is�born a great influencer.
  • That�influence is coachable and available to those willing to learn a few simple principles.
  • Why�excuses simply don’t work in taking responsibility for our influence and our communication.
  • Why people are too content or too lazy tobecome the influential powerhousethey could be.
  • The�two critical ways influence has changed over the years.
  • What the great influencers know and do that lesser people don’t.
  • Why�influence is legitimate control over people, situations and outcomes.
  • That bankers who can influence simply�stack the odds and give themselves an edge.
  • Why ‘context‘ is key in influencing others.
  • The�easiest way ever of influencing someone.
  • Why influencers are great at ‘reading people’.
  • Great ways to�build credibility with those you want to influence.
  • The�‘your Doctor would tell you’ principle of expert status to�make people act the way you want them to.
  • Why you must ‘look the part’ for�more influence.
  • The power of obligation and giving gifts to�induce the actions you desire.
  • The power of your spoken and written communications to�win trust and gain influence.

Listen to our interview here.

If you can’t see or use the sound cloud player, then�just click here.


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