Stop Trying to Manage your Stakeholders & Start Engaging with Them

The concept of a stakeholder goes back to the early 18th century, but the story of its modern use began in the late 1800’s, properly arriving at its current meaning in the early 1960s. If you are interested in the story of stakeholders, there is an animated video at http://youtu.be/TU48Nb78bSc.

The Emergence of Stakeholder Management

By the time I started managing projects in the early 1990s, the concept of project stakeholders was well established and I learned the basic techniques of stakeholder management. It wasn’t until later in the decade that the term became more widely known, when Tony Blair talked of a ‘stakeholder economy in 1996.

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