In tough times, project management is not enough. People get scared and uncertain, and they need leadership to keep them motivated, confident and effective.
Who am I talking about?
Projects do more than inhabit an environment: they create one. They have a powerful effect on the people, procedures and interactions that surround them. The effects ripple outwards, so that when a project starts to go wrong, many people are affected: the project manager and the team, the project sponsor and the project steering group or board that oversees the project, the user groups and business owners, the suppliers, contractors and technical experts, and the stakeholders and bystanders.
So in tough times, purple bus leadership becomes essential.