A brilliant example in Chapter 4 of Brilliant Project Leader offers team names chosen by contestants in the TV series The Apprentice, both in the UK and US. I challenge readers to guess which were chosen by men’s teams and which by women, and which come from
the US show and which from the UK.
The UK Show
Series | Women | Men |
1: 2005 | First Forte | Impact |
2: 2006 | Velocity | Invicta |
3: 2007 | Stealth | Eclipse |
4: 2008 | Alpha | Renaissance |
5: 2009 | Ignite | Empire |
6: 2010 | Apollo | Synergy |
7: 2011 | Venture | Logic |
8: 2012 | Sterling | Phoenix |
9: 2013 | Evolve | Endeavour |
Junior Apprentice 2010 | Revolution | Instinct |
Kinetic | Atomic | |
Platinum | Odyssey | |
The US Show
Season | Women | Men |
1: 2004 | Prot�g� | Vesacorp |
2: 2004 | Apex | Mosaic |
3: 2005 | *NGB | *NGB |
4: 2005 | Capital Edge | Excel |
5: 2006 | *NGB | *NGB |
6: 2007 | *NGB | *NGB |
7: 2008 Celebrities | Empressario | Hydra |
8: 2009 Celebrities | Athena | Kotu |
9: 2010 Celebrities | Tenacity | Rocksolid |
10: 2010 | Fortitude | Octane |
11: 2011 Celebrities | A.S.A.P. | Backbone |
11: 2012 Celebrities | Forte | Unanimous |
*NGB = Not Gender Based | ||
3: 2005 | Magna (Book-smart) | Net Worth (Street-smart) |
5: 2006 | Gold Rush | Synergy |
6: 2007 | Kinetic | Arrow |
