Arthur Koestler, in �The Act of Creation� wrote of the intimate relationship between humour and creativity; of �aha� and �haha�. This is borne out by experiment and also has a plausible explanation in terms of brain function.
Well, I said creativity would be central to this year�s Apprentice (in my 3 April blog post) and what could be more creative than this week�s task? That task was to: Come up with a new fitness programme that will start a trend Create a promotional video and branding, and Pitch it to three health […]
Last week, I made the assertion that creativity is going to be an essential skill for this year’s candidates. �This week I want to give some hints and tips about how to get creative ideas, and next week, I’ll examine how to evaluate those ideas. �It is too late for this year’s candidates, of course, […]
A lot of Apprentice tasks require a considerable degree of creativity. It has always been thus for as long as I have been watching, and the past two weeks of series eight have both put it at the heart of the tasks. I expect many more like this, because this series, like the last, is […]
