That�s two weeks in a row I think Lord Sugar fired a strong candidate.� Today�s show taught us the importance of what you have to say for yourself. But before I get into my analysis of what I took away from the show, let�s look at how the task played out. The Teams and the […]
Well, I said creativity would be central to this year�s Apprentice (in my 3 April blog post) and what could be more creative than this week�s task? That task was to: Come up with a new fitness programme that will start a trend Create a promotional video and branding, and Pitch it to three health […]
Two Roads Diverged� Once again, the cause of the losing team�s failure is absolutely clear � and once again, the same problem plagued both teams � and also, once again, Lord Sugar�s opening remarks presaged the key problem: it�s almost as if he knows what he�s talking about. Fancy that! But the response within each […]
A lot of Apprentice tasks require a considerable degree of creativity. It has always been thus for as long as I have been watching, and the past two weeks of series eight have both put it at the heart of the tasks. I expect many more like this, because this series, like the last, is […]
For what it�s worth, I was distinctly underwhelmed by what I saw tonight.� I�m finding it hard to see any glimmers of who might emerge from the ruins of 12 weeks of tasks as a worthy winner.� For my money, only one person tonight even started to impress me, and they were a long way […]
Last night�s first episode of the new series of The Apprentice gave us one simple, powerful business lesson. But, unusually, we had to wait to the very end to learn it.� Along the way, two new teams formed, with the names Phoenix (men) and Sterling (women) to add to the growing list of Apprentice team […]
