Are you a speaker or a writer? Of course you are… we all are. So being understood is important to you. And even better would be for people to agree with you. Indeed, the peak of a communicator’s craft is to also impel your audience to act. These three desirable outcomes lead us to the […]
How to Speak so People Listen is filled with specific concepts and models. To make a valuable resource for readers, and to introduce non-readers to some of the core concepts of the book, I have created a dictionary. As a bonus, this dictionary also contains additional terms and ideas that are not contained in How […]
An entrepreneur�s guide to the investment pitch As the recent series of Dragons� Den finishes on British television, it is worth taking a look at some of the elements of a successful pitch. 1. The Hook Investors are there to listen, because they want to spot a good thing and make an investment. So, on […]
