Tag Archives: reciprocation

I got another stamp on my coffee shop loyalty card yesterday. As I took it from my wallet, I momentarily brought out the wrong one and I compared the two cards. One had nine boxes when I got it: the other had ten.� Both schemes work the same way: Collect a stamp with each tea, […]

Influencers hate making concessions.� But not only is it sometimes necessary, it can be a good way to get what you want. How can concessions get you what you want? When I offer you a concession, you will feel I have given you something and consequently, the �fairness circuits� in your brain will cry out […]

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